Post by nadinenadine on Mar 9, 2024 0:10:38 GMT -6
Once you have understood why the Business Plan is a fundamental aspect for any entrepreneurial activity, all that remains is to focus on what the fundamental aspects are in the case of e-commerce. We remind you that the drafting involves the use of clear, concise, simple and understandable sentences both for a manager and for the last collaborator who was hired. The total number of pages should not exceed twenty. The tone of voice must be coherent, linear and uniform with respect to the e-commerce identity. Let's see what other factors are of fundamental importance to consider before proceeding with the actual drafting. Value proposition or promise of value When proposing a product or service, it is essential to make the customer perceive the added value of what he finds in e-commerce, in terms of characteristics and benefits.
The business undertakes to respect a promise of value , showing a willingness to listen to the customer's needs and preferences. Knowledge of the target The first thing to do when drawing up a Business Plan for e-commerce is Loan Phone Number List to identify the Buyer Personas , i.e. the profile of ideal customers, and how development occurs within the purchasing process. Only then does it make sense to focus on promoting the portal. Market analysis Knowing the reference market in which e-commerce operates , including the strategic moves made by competitors, is essential. This also allows you to draw new insights and ideas, to know what is working at that moment (and what isn't), in order to gain the greatest possible competitiveness.
Operational plan for the implementation of the strategy When the strategy is defined, it is necessary to identify the operational moves to implement it within the different departments: from the logistics one, through the payment functions, up to customer service, etc. etc. Nothing can be left to chance, to avoid creating inconvenience for the user and gaining a bad reputation. Drafting a financial plan The financial plan is a part of fundamental importance in the business plan, no less than the strategic and operational one, as it concerns the forecasting of costs and revenues . It represents a model capable of giving economic stability to the digital company and of foreseeing problem solving solutions in case there are unforeseen events.
The business undertakes to respect a promise of value , showing a willingness to listen to the customer's needs and preferences. Knowledge of the target The first thing to do when drawing up a Business Plan for e-commerce is Loan Phone Number List to identify the Buyer Personas , i.e. the profile of ideal customers, and how development occurs within the purchasing process. Only then does it make sense to focus on promoting the portal. Market analysis Knowing the reference market in which e-commerce operates , including the strategic moves made by competitors, is essential. This also allows you to draw new insights and ideas, to know what is working at that moment (and what isn't), in order to gain the greatest possible competitiveness.
Operational plan for the implementation of the strategy When the strategy is defined, it is necessary to identify the operational moves to implement it within the different departments: from the logistics one, through the payment functions, up to customer service, etc. etc. Nothing can be left to chance, to avoid creating inconvenience for the user and gaining a bad reputation. Drafting a financial plan The financial plan is a part of fundamental importance in the business plan, no less than the strategic and operational one, as it concerns the forecasting of costs and revenues . It represents a model capable of giving economic stability to the digital company and of foreseeing problem solving solutions in case there are unforeseen events.